Pure Air

At Pure, we’re revolutionising urban travel with a category-leading brand, differentiated products and services that our riders love. We’re here to tackle some of Earth’s biggest issues and create a meaningful change for individuals and the wider world.

Launched in 2018 by serial entrepreneur Adam Norris, Pure Electric is the fastest growing retailer in the UK and has been voted by LinkedIn as a Top 3 Start Up UK Business. We now have 26 new stores across the UK & Europe and have grown our headcount to over 300. The exciting part is, we’re only just beginning.

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The Pure Air is an entry-level electric commuter scooter made with high-quality components to provide a ride that is significantly more enjoyable than its modest price. Starting with the fundamentals, the car has a top speed of 15.5 mph (the UK's legal maximum speed) and a maximum range of 18.5 mph. The Pure Air electric scooter has simple but high-quality features, but who wants to fiddle with Bluetooth connections when the weather is nice and the roads are clear? Commuter electric scooters are put to the test every day in nations where the weather isn't always pleasant, which is why we're glad to see that Pure Electric has given this e-scooter an IP65 classification. This implies that you are free to ride.
Pros and Cons
  • Powerful motor
  • Water-resistant
  • Motor lock
  • Heavy
  • No cruise control
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Let's begin with the fundamentals. The Pro should be on the top of your list if you're searching for an all-around awesome electric scooter. The Pro faces significant competition at this price point from Xiaomi (and even Pure itself, with the entry-level Air), but it can compete thanks to its excellent build quality. The Air Pro, like previous Pure models, is built to last and designed with commuters in mind. Its IP65 designation means it can endure the elements, and it can even be cleaned safely with a garden hose. A corrosion-resistant aluminium alloy frame protects against salt, dust, and debris all year.
Pros and Cons
  • Awe-inspiring overall performance
  • Exceptional ride quality
  • Puncture-prevention fluid (provided free of charge!)
  • 350W motor has been tried and tested.
  • With IP65 water protection, it's designed for rainy days in the UK.
  • With a maximum weight of 120 kg (264 lb), this bike is suitable for heavier users.
  • At 17 kg, it's a little heavy for portability (37 lb)
  • The handlebars aren't movable.
  • Suspension is not installed.
  • After the review, we weren't allowed to keep it.
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Each one of our ingenious electric vehicles – from e-scooters to e-bikes - is designed to reduce pollution, travel time, congestion and expensive fares in cities across the globe. We put our riders’ needs first in everything we do. We have two-way conversations on and offline, we listen, understand, and help people find the right product so they can enjoy their ride, every time. For us, success is a group effort. It relies on having the most talented people in our teams. Individuals who thrive on innovation, boldness and treating our people and planet with respect so we can achieve our mission to make short distance travel sustainable, smarter and better. Interested in making your next career move? Check out our open positions below!
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